UI / UX Design
Indian Motorcycles
Indian Motorcycles launched the FTR Road Trip to Ace Café campaign to promote their new FTR lineup. The goal was to blend brand storytelling, gaming, and e-commerce incentives into one engaging experience.
Year :
UI/UX Designer & Developer
Industry :
Web (Desktop & Mobile)
Client :
2 Weeks
Project Duration :
Figma, Webflow, Unity
The Challenge
The campaign needed to:
Showcase the brand-new FTR motorcycles in a way that was fun, interactive, and shareable.
Encourage repeat visits and user engagement through game mechanics and rewards.
Maintain Indian Motorcycle’s premium brand feel while adding a playful edge for the game.
My Role
Landing Page Design & Development – Crafted a visually striking landing page highlighting the FTR range, game entry points, and prize promotions.
Game UI/UX Design – Designed all 2D game screens for “FTR Road Trip to Ace Café,” ensuring visual continuity with the brand’s aesthetic.
Onboarding Flow – Created intuitive sign-up and login screens to lower entry friction and encourage participation.
Gamification Elements – Integrated leaderboards, reward displays, and progress indicators.
The Game Concept
Players selected their FTR bike for a virtual ride to the legendary Ace Café. Along the way, they collected Indian Motorcycle badges, upgraded their FTR, and climbed the leaderboard for a chance to win exclusive gear.
Slogan: Collect Indian Badges, Upgrade Your FTR, and Rank Up to Win Rad Gear!
Key Features Designed
Landing Page: Hero bike showcase, prize highlights, and “Play Now” call-to-action.
Game UI: 2D urban ride visuals with collectible badge animations.
Leaderboards: Real-time ranking to spark competition.
Rewards Section: Visual display of prize tiers.
Onboarding: Google sign-in, email registration, and profile setup with avatar selection.
More Projects
UI / UX Design
Indian Motorcycles
Indian Motorcycles launched the FTR Road Trip to Ace Café campaign to promote their new FTR lineup. The goal was to blend brand storytelling, gaming, and e-commerce incentives into one engaging experience.
Year :
UI/UX Designer & Developer
Industry :
Web (Desktop & Mobile)
Client :
2 Weeks
Project Duration :
Figma, Webflow, Unity
The Challenge
The campaign needed to:
Showcase the brand-new FTR motorcycles in a way that was fun, interactive, and shareable.
Encourage repeat visits and user engagement through game mechanics and rewards.
Maintain Indian Motorcycle’s premium brand feel while adding a playful edge for the game.
My Role
Landing Page Design & Development – Crafted a visually striking landing page highlighting the FTR range, game entry points, and prize promotions.
Game UI/UX Design – Designed all 2D game screens for “FTR Road Trip to Ace Café,” ensuring visual continuity with the brand’s aesthetic.
Onboarding Flow – Created intuitive sign-up and login screens to lower entry friction and encourage participation.
Gamification Elements – Integrated leaderboards, reward displays, and progress indicators.
The Game Concept
Players selected their FTR bike for a virtual ride to the legendary Ace Café. Along the way, they collected Indian Motorcycle badges, upgraded their FTR, and climbed the leaderboard for a chance to win exclusive gear.
Slogan: Collect Indian Badges, Upgrade Your FTR, and Rank Up to Win Rad Gear!
Key Features Designed
Landing Page: Hero bike showcase, prize highlights, and “Play Now” call-to-action.
Game UI: 2D urban ride visuals with collectible badge animations.
Leaderboards: Real-time ranking to spark competition.
Rewards Section: Visual display of prize tiers.
Onboarding: Google sign-in, email registration, and profile setup with avatar selection.
More Projects
UI / UX Design
Indian Motorcycles
Indian Motorcycles launched the FTR Road Trip to Ace Café campaign to promote their new FTR lineup. The goal was to blend brand storytelling, gaming, and e-commerce incentives into one engaging experience.
Year :
UI/UX Designer & Developer
Industry :
Web (Desktop & Mobile)
Client :
2 Weeks
Project Duration :
Figma, Webflow, Unity
The Challenge
The campaign needed to:
Showcase the brand-new FTR motorcycles in a way that was fun, interactive, and shareable.
Encourage repeat visits and user engagement through game mechanics and rewards.
Maintain Indian Motorcycle’s premium brand feel while adding a playful edge for the game.
My Role
Landing Page Design & Development – Crafted a visually striking landing page highlighting the FTR range, game entry points, and prize promotions.
Game UI/UX Design – Designed all 2D game screens for “FTR Road Trip to Ace Café,” ensuring visual continuity with the brand’s aesthetic.
Onboarding Flow – Created intuitive sign-up and login screens to lower entry friction and encourage participation.
Gamification Elements – Integrated leaderboards, reward displays, and progress indicators.
The Game Concept
Players selected their FTR bike for a virtual ride to the legendary Ace Café. Along the way, they collected Indian Motorcycle badges, upgraded their FTR, and climbed the leaderboard for a chance to win exclusive gear.
Slogan: Collect Indian Badges, Upgrade Your FTR, and Rank Up to Win Rad Gear!
Key Features Designed
Landing Page: Hero bike showcase, prize highlights, and “Play Now” call-to-action.
Game UI: 2D urban ride visuals with collectible badge animations.
Leaderboards: Real-time ranking to spark competition.
Rewards Section: Visual display of prize tiers.
Onboarding: Google sign-in, email registration, and profile setup with avatar selection.